WHY?

In case you can't read all of that (taken way back in 2005, in Sabang, Mindoro, I think), it says:

RED COAST
FORMERLY GOLD COAST

Why did they change it? WHY??

And how many former patrons would have come over all baffled and disappointed upon discovering the new version?

"Oh. Gold Coast isn't here anymore. They must have knocked it down. And built Red Coast on the same site. Red Coast is clearly an entirely different type of establishment. I guess we'll just take our business elsewhere. Bugger."

And if Gold Coast was good enough that they want to remind people that Red Coast was once a bit closer to the shorter-wavelength end of the visible spectrum, why change at all. Unless legally obliged to do so. Maybe the Gold Coast council in Queensland thought people would get confused.