Wednesday, January 09, 2008

coffee and mountains

SW is BACK. So relaaaaaaaaax.

First, marketing. I understand the need to market a product. But I'm not the only person to feel that companies sometimes go a teensy-weensy bit over the top. Below is the text from the side of a bag of Figaro Classico coffee beans. Figaro is a Philippine coffee chain -- a la Starbucks etc, but in my opinion preferable if chains are the only available option (often the case in the Philippines). The main reason I think it's preferable is 1) it doesn't seem as evil as Starbucks (I realise that I haven't qualified that, but see here for PROOF that Starbucks is indeed evil); 2) While I'm living here, all things being equal, I 'd rather support a Philippine business over a US/multinational; and 3) I like the coffee better.

Anyway, here's the text:
An aromatic brew with a wisp of calm authority, this blend of the finest Philippine-grown coffee, hand-picked from the lush tropical mountains, was created by the country's top coffee connoisseurs. Conceived to exude quintessential civility, Figaro Classico was specially designed to provide coffee lovers with a brew so full-bodied that it wraps one's senses in a cloak of power, yet so smooth that one can happily enjoy cup after cup after cup.

Brave yet genteel,
Commanding yet so smooth...
welcome to the pleasure of
Figaro Classico

I don't know, but I tend to think if it was really all that, it would sell for more than $5 for 200 grams. And be illegal. And underscore a multi-trillion-dollar global drug industry. Shit, I REALLY like coffee. I need my coffee in the morning. I think coffee's important. But I'm yet to find a coffee that both exudes quintessential civility AND wraps my senses in a cloak of power.

Enough of that -- it's PHOTO TIME!!!*

SW and D, along with MG and KP, spent the Christmas/New Year break in the Philippine Cordillera -- a mountainous region in the north of Luzon, which is the big northern island that's also home to Manila and Los Baños, where D and I work. Here are a few shots; I'll post about the trip soon.

*Big thanks to MG for sorting a camera for me after I generously donated my previous one, plus my mobile phone, to a Manila taxi driver on the night of my birthday last November.

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Blogger Unknown said...

beautiful pics dude!

12:54 am  
Anonymous Anonymous said...



6:22 am  

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